API Advertising

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Client: API (Automotive Professionals, Inc.)

Extended Warranties

The company sold extended warranties through franchised new car dealers for more than 10 years, but remained "the best kept secret" in the industry.

By changing the way the company went to market (to API), the door was opened to a high frequency small space ad program using a variety of vanity license plates.

In combination with a new logo and slogan, the program was extended through dealer testimonials and badging.

Within three years of inception, sales more than tripled.