Kennametal Collateral

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Client: Kennametal

Stellram Products Division

Before the ink was dry on the first run of Stellram catalogs, the company was acquired by Kennametal. Kennametal’s goal was to integrate the Stellram products as seamlessly as possible.

Crash course in graphic standards followed by sample pages and diligent production resulted in combined milling and turning catalogs—inch and metric in six languages—on time and on budget. The goal was to make them 80% compliant with Kennametal standards. The result was more than 95% compliant.